Paid social & creative
Meta lead ads end to end, plus the owner-on-camera video that makes them work. We run one strong ad per market rather than testing fifteen weak ones, and we keep fresh cuts coming so it never burns out.
Capabilities
The depth behind the package.
Paid social is the spine of every engagement — it is what we are certain about. Everything below is firepower we bring when the problem calls for it, not a menu to shop from. Each one is labelled with what it actually is today.
Conversion tracking & the CAPI loop
Booked appointments streamed back to Meta as conversion events keyed to the original lead, so delivery optimizes on appointments instead of form-fills. Expect cost per lead to rise and cost per appointment to fall — that is the trade, and it is the right one.
The CRM, white-labelled
Your own workspace wearing your brand and colors — calling, texting, email, booking, appointment outcomes, rep permissions and an owner dashboard. Built by us, not rented from a platform, so it changes when your process changes.
Calling infrastructure
Local-presence numbers your market recognises, callbacks that ring the assigned rep, every call logged with duration and outcome. We actively monitor and rotate numbers so carriers do not quietly flag you and sink your answer rate.
Email, texting & cadences
Branded sequences on a properly authenticated sending domain, two-way texting under A2P registration, and follow-up cadences that respect the lead's local calling hours automatically. Replies land back on the lead's timeline.
Data engineering & skip tracing
We build contact data from public records rather than buying the recycled lists the industry resells — double carrier-pinged to 95–97% accuracy, screened against do-not-call at the data layer so a flagged number cannot be re-exposed by a setting.
Claims & compliance discipline
Every ad and email we write goes through an audit whose job is to refute the claims, not approve them. Consent capture, one-click unsubscribe, calling-hour limits and opt-out handling are built into the system rather than left to a rep's memory.
Territory & market intelligence
Utility-territory mapping built from government GIS data rather than guesswork — which ZIPs a specific electric utility exclusively serves, filtered on the demographics that make the pitch land. It shapes the offer and the angle, market by market.
Cross-client intelligence
A read-only analyst watches every account nightly, flags a moved number before anyone notices, and records what turns out to be true. It never mixes one client's data into another's — but what it learns about the trade makes the next client start smarter than the last.
Setter & closer training
The setting script, the objection doctrine and the in-home sit process, from eight years selling this exact way. Delivered as coaching and as scripts your reps see on the live lead — not a video library they never open.
Outbound & cold-call operations
We have built and run a floor at roughly ten thousand dials a day across two states. We design and stand that up with your team — dialer, list strategy, compliance rails, scripts and management cadence. We architect it with you; we do not run it as a black box.
Custom builds
When the standard machine does not fit, we build. Commercial prospecting engines with satellite roof scoring, territory war rooms, bespoke reporting, multi-location rollouts. This is the part of the business that started as "nobody sells this, so we made it."
What the labels mean. Running today = live in production for paying clients right now. Expertise we bring / Architected with you = we have done it hands-on and deploy it alongside your team, rather than operating it for you. We keep these separate on purpose — a capability list that does not distinguish them is a wish list.
Fit
We take a small number of the right companies.
Not because scarcity sells, but because this engagement involves us in your operation — your scripts, your reps' response times, your calendar. That does not scale to fifty logos, and pretending otherwise is how agencies end up sending leads into a void.
This works when
- You have installers and closers sitting idle — capacity is the constraint, not desire
- Someone can answer a new lead inside minutes during business hours, every day
- An owner or manager will get on camera for thirty minutes to make the creative
- You are willing to judge the channel on booked appointments, not on cost per lead
- You want a partner in the operation, not a vendor who emails a report on the 1st
This does not work when
- You are one rep looking for a handful of cheap leads a month
- Leads will sit in an inbox until someone gets around to them
- You are shopping purely on price per lead — that is a different business than this one
- You need results in week one — the conversion loop needs volume before it compounds
- Nobody internally will own the follow-up process with us
Where we are live today. Residential solar and permanent exterior lighting are running in production right now. Roofing, siding, windows, doors and baths are configuration work on the same platform rather than new development — we will say so plainly if you would be our first in a trade, and price the engagement accordingly.
Selective intake · limited roster
Let's find out what your market actually costs.
Fifteen minutes. We look at your trade, your territory and your capacity, and tell you what we think a lead and a booked appointment cost there, and what number we would be willing to put in the agreement. If we are not the right fit, we will say so on the call.
No long lock-ins
Your ad account, your data
We say no when it isn't a fit