We publish the model, not the rate. It is a capped retainer or a deal split, plus your ad spend, without long lock-ins. The rate depends on your market, your trade and how much volume you can actually install, so we set it on the call rather than guessing at it here. If a split is on the table we prefer it — it is the only structure where we lose money when we send you leads you cannot use.

No — that is what the Lead Engine package is for. But you should know what you give up: without the CRM we cannot see whether a lead was worked, we cannot feed booked appointments back to Meta, and the compounding loop that makes month six cheaper than month one never closes. We will still take the engagement. We will just be honest that we are running with one hand tied.

Two different answers, and they are not the same event. The automated response — email and text — goes out in a median of 2m 54s from submit. The first human dial across live accounts runs at a median of 8h 48m. We publish both because the distance between them is the single most expensive number in most sales operations, and almost nobody can see it: the automated figure is what agencies quote you, and it says nothing about whether anyone actually called. Our system measures both from day one, on your dashboard, per rep. That gap is not a target we hit — it is the thing we hand you the instrument to close.

Residential solar is where we have the most volume and the longest track record. Permanent exterior lighting went live in production in July 2026. Roofing, siding, windows, doors and baths run on the same platform as configuration rather than new development, and the founder sold every one of them for years — but we will tell you plainly if you would be our first client in a trade, because you deserve to price that risk.

Names, because we do not have written permission to publish them yet, and using a client's name as marketing without asking is how you lose the client. Revenue and ROAS, because we have too few closed contracts on record for those numbers to mean anything — a close rate off a handful of deals is a lie with a decimal point in it. What we do publish is measured: every cost and quality figure on this page comes from our own production database, across every paid lead we have delivered rather than a flattering slice of it. We also do not publish set or close rates for a client's own sales floor. Those measure how hard someone else's team worked that month, and selling you a number we did not earn would be the same dishonesty in a friendlier direction.

Leads start within days of launch — the build itself takes days, not quarters. The conversion loop is slower on purpose: the ad platform needs a meaningful number of booked appointments before it can learn what your buyer looks like. Realistically that is weeks, not days, and it is why we ask you to judge on cost per appointment over a month rather than cost per lead in week one.

A cost per qualified lead, agreed in writing against your mapped market before you sign, with "qualified" defined in the agreement rather than left to argument. Miss it and we keep running your market at no management fee until we hit it — we would rather owe you work than hand back money and leave. We will also commit to a cost per booked appointment, conditional on the leads being worked to the cadence we agree, which our system timestamps for both of us. We do not guarantee anything past the sit, and we would be careful with anyone who does.

We went looking for its source and there isn't one — it traces back to marketing decks, not to a study, and it gets repeated because it is convenient. We are not going to quote it at you. The best-sourced work in this area is a Harvard Business Review audit of 2,241 US companies from 2011, which found 23% never responded to a web lead at all, and that firms making contact within an hour were nearly seven times as likely to have a qualifying conversation as those who waited one more hour. It is fifteen years old and we will say so. Everything else you have been shown about response times is probably downstream of it, with the decimal points moved.

You get a full export of your leads and their history, and the ad account is yours because it always was. We would rather you leave with everything and speak well of us than hold your contacts hostage.